Somewhat dissatisfied E. Businesses can gather data on such topics as product design, branding, advertising concepts, sales channels and customer service. These data often are a relatively cost-effective way to learn more about the individuals and families using a particular service or participating in a particular program, but they do have some important limitations.
If you want to add an "Other" answer to a multiple choice question, you would use branching instructions to come to an open ended question to find out What Other However, they take more time and effort on the part of participants, and they are more difficult for the researcher to analyze because the answers must be transcribed, coded, and submitted to some form of qualitative analysis, such as content analysis.
Other features of direct observation include: The observer does not actively engage the subjects of the study in conversations or interviews, but instead strives to be unobtrusive and detached from the setting. Measurement error can pose a substantial challenge to analysts using administrative data.
Significant interactions and events may take place when observer is not present. It is now the principal research method used by ethnographers -- specialists within the fields of anthropology and sociology who focus on recording the details of social life occurring in a setting, community, group, or society.
Each of these methods is described here.