All organizations are involved in more than one portfolio. Cost Leadership Cost Leadership is the scheme with the low cost market leader additions advantage over others by offering inexpensive trades for their merchandises and services, which is being used by Ryanair as its major rules of taking the market over its competitory low menu trades.
Complementary services such as concierge services, car rental, hotel booking and even smaller services such as appointment scheduling and mapping of routes for foreign tourists would be value added bonuses in the product offering.
The corporate strategy involves a method in which an organisation chooses which range of collections of business for the company to interact with. Yet such decisions should only be made when the risks are low and chances of a failure are close to non-existent.
In performing the strategic analysis, there would be a few aspects to be taken into consideration.
Burberry needs to combine both the manager and leader to be successful in strategic implementation. Their Star products should be turned into cash cows as the market matures, as minimal investment will turn in higher returns and profit.
Next would be the strategic formulation in which high level strategy is developed and a basic organisation level strategic plan is documented. They have also become a focuser because their customer segment was narrow which include UK business travelers who could not afford to fly full fare airlines.
British Airways merger with American Airlines underwent a lot of legal proceedings that are both costly and unnecessary distraction from the main business.
Portfolio analysis helps the company decide which of these goods and solutions should be highlighted and which needs to be phased out, based on objective criteria.
So, the handiness of replacements makes the demand for air passages seats more elastic. This will help British Airways buy some time to repair the said weaknesses.