Sample business plan for beverage company
Food and beverage business proposal doc
However, you must ensure that you hire only skilled and experienced staff, as the reputation of your business hinges largely on the quality of your employees. The report presents an elaborate marketing plan focusing on the marketing mix strategy including product strategy, place strategy, price strategy and promotion strategy. We also have a small storage house, at Ashulia, Savar, Dhaka, for keeping inventories and machineries. As the product is new and innovative, the company has to consider some critical issues, which are as follows- The products sales growth will be slow and our company may face loss in the very first year of their operation. The Health and Wellness products are beverages low on calorific value, sugar and include supplements of vitamins and other essential minerals. Digital Media Digital media is today the most widely used communication channel to promote and position value offering of companies. In setting a price for your energy drinks, you will need to consider your running and overhead costs and how much your competitors are selling theirs. We will use an indirect channel to cater to the target customers. Product strategy includes development and launch of the product and future direction of development. There are three factors — products, employees, customers — that ensure that companies are not only sustained to last for a long period of time but they can also expand as well at their own pace. The product caters to the teenagers and young adults, mostly working people or mothers at home who are looking for a regular health drink for themselves or their family members. It consists of potential user, first-time user, regular user etc. Once you have started business, it is important that you focus on the consistent delivery of high quality products. Bangladeshi people tend to be thirstier due to the warm temperature.
The report presents a marketing plan for the launch of a new to market product Nutri, which is milk and soya based ready-to-drink drink. As the demand for the product will be elastic during the initial few months of the launch, we will be happy with lesser incremental margin on our product to start with.
Soft drinks distribution business plan
The company will aim at strengthening its existing channels and create and maintain new channels by leveraging the distribution ability of various players in organized retail to reach out to its target customers. Primary packaging of Eclipse Sugarcane Pop includes teen can with appropriate cover design and labels. Once you have started business, it is important that you focus on the consistent delivery of high quality products. We want to distribute our product each and every corner of the country. He will now also serve as an advisor of the Eclipse Chill Beverage Ltd. The extended product line will include spreads based on similar ingredients as well as concentrations or pastes that can be added to the food cooked at home to provide it the required protein and minerals essential for a healthy diet. The sources where we intend to get our start-up capital from are; Sale of personal properties by the two owners to generate part capital Applying for loan from the bank Approaching wealthy friends for loans N. You will need to hire machinery operators, packaging supervisors, an accountant, and so on, depending on your needs and on the size of your beverage company. The product aims at providing an easy solution to its target customers for their nutritional needs and a solution that can easily be absorbed within the present lifestyle of the target customers. Every region will have key distributors and subdistributors at the local level to distribute the product offering. It outlines how the business will be run and how your product or service will be produced and distributed. These includes customers from all age groups that are looking for functional beverages to satisfy their needs for a beverage that they can consume regularly or occasionally serving their basic needs or pleasure, instant energy or nourishment.
We will use the promotion strategy to communicate to our customers the difference in our products with respect to the price, quality and nutritional value and taste. The pricing strategy is thus to price the product at the mid range of the price band that includes soft drinks and premium energy drinks.
The initial flavors launched will be apple, grapes and blueberry. We have also acquired a permit from Gazipur City Corporation. We will be extracting raw sugarcane juice and process it to produce a nutritious drink that will be canned for distribution, all in an automated process.
The sales function will be based on geography and channel.
So, take your time to analyze the market. The strategy of lowering our prices a bit below what is averagely sold in the market for at least 6 to 12 months is so as to be able to attract more customers into buying our unique energy drinks and referring us to others as well.
Alcoholic beverage business plan pdf
Secondary packaging includes hard paper box cartoons. Start — Up Expenditure Budget Starting the energy drink business is not as easy as it might look, because we will need to develop a unique flavor, try out a small batch before producing a mass batch for sale. It is thus not possible to directly sell the product to each and every customer as the cost of trying to establish such a channel does not make commercial sense. Globalization is another factor that plays its role in the steady growth of the beverage industry. Also, we are not limited to marketing or selling via our website, as all our social media platforms such as Facebook, Instagram and Twitter are active to also cater largely to our teeming customers. Also, we intend to always ensure that we not only meet the expectations of our customers but that we exceed them as well. Globe Soft Drinks and Beverage Fruit juice and drink iv. We have also acquired a permit from Gazipur City Corporation. The extended product line will include spreads based on similar ingredients as well as concentrations or pastes that can be added to the food cooked at home to provide it the required protein and minerals essential for a healthy diet. We will use outdoor media to communicate the brand and our unique product and value proposition to our target customers.
The marketing consultants we hired have together with our marketing team have drafted the strategies that would enable us penetrate the target market and generate revenue while also communicating our brand to our customers.
The juice is obtained by crushing peeled sugar cane in a mill.
Business plan template
The warranties and guarantees given by the company on the products 7 Page nutrition value are extremely important both in legal terms as well as for gaining the market share. In a Contractual VMS the wholesalers play a key role in helping the retailers in competing with the larger corporate. It is not far from the highway and therefore the transportation for both raw materials and final products will be easier. The distribution network will include retail chains and retailers that are located at residential areas or up street markets to gain access to the large population of target customers tapped by them. The channel will be managed by the sales team of the company. As the product is new and innovative, the company has to consider some critical issues, which are as follows- The products sales growth will be slow and our company may face loss in the very first year of their operation. We can use either rail or road for transporting our products for distribution. A management team represents some of the most talented and experienced professionals in the industry. The drink is planned to be launched in the month of March, with initially three real fruit flavors. To support the pricing objective of the firm, we will have to use better technologies in production and processing our product such that we are able to save cost and price our product at the mid price range. We strongly prefer television, billboards, print and online social media to do our promotional activities. Subrata Howlader, CFO and Co-Founder He is the chief financial officer of the company who will oversee the accounting and finance department. The price will take care of the production cost and the overheads and provide for the targeted margins. The sales teams will focus on enrolling more and more local wholesalers and distributors to create a strong network of sales and distribution.
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