Competitors of sunsilk shampoo
The main advantage of Bio Amla is its Herbalcomposition and low price, which attract the rural market,but in terms of quality, they are far behind Sunsilk.
Project on sunsilk shampoo pdf
At the time, Sunsilk had an advantage over other shampoos in the market as it only needed one application, and so meant washing less natural oils from the hair. On a larger scale, Sunsilk is present in over 80 countries and has a market leader position in countries like India, Thailand, Indonesia and Sri Lanka. In , Sunsilk styling mousse was launched and 2 years later a conditioning mousse followed. The tagline for the brand Sunsilk is 'Your hair by your side'. Image: company website Price: Below is the pricing strategy in Sunsilk marketing strategy: Sunsilk offers products which are competitively priced. The hair spray contained a French perfume and could easily be removed by brushing or shampooing it out. Unilever has ensured that Sunsilk has become one of the leading hair care brand names across the world.
InSunsilk moved into the hair colourant market for Asian-type dark hair, offering a range of seven permanent colours from natural black to copper with purple, red and gold tints. Sunsilk now is a mature brand and faces competition from other haircare brands. The excellent distribution of Sunsilk through retail stores, grocery stores, online media etc shows the extensive reach of the brand, which is being propelled by its parent company Unilever.
Sunsilk has proactively been involved in advertising and marketing of its products which has helped the brand achieving its current status.
InSunsilk became the biggest name in hair care with 1, packs being sold every week. Inall Sunsilk shampoo was re-packaged in new PVC bottles, which were larger than traditional glass bottles for the same price.
Sunsilk shampoo advertisement
Let us start the Sunsilk Marketing Mix: Product: The product strategy and mix in Sunsilk marketing strategy can be explained as follows: Sunsilk is a global brand name when it comes to haircare. Sunsilk was introduced in in Pakistan with threevariants related to hair types. Sunsilk was also available in such tubes. Sunsilk also looped in professionals and experts for creating shampoos which helped in signifying quality of the brand. Apart from the traditional channel approach, warehouses are maintained to account for the demand. Sunsilk conditioner was launched in with three variants for dry, normal and greasy hair. Each product contained a unique formulation of ingredients, combining the best from natural and scientific worlds to help combat common hair problems. An economy size shampoo bottle was introduced for Sunsilk in Mission Statement The new Sunsilk Shampoo aims at fulfilling the needs of its target market by offering a hight quality, assessment of the concept in terms of its acceptability, credibility and perceived benefits, that it offers a healthy choice shampoo alternative to the targeted consumer.
From the immense competition in the hair care industry, Sunsilk has been forced to maintain a relatively low price. The pricing strategy along with the aggressive marketing strategy has enabled Sunsilk to retain its position as one of the market leaders in the hair care market globally.
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